Have you ever sat down to write your about page and broke into the cold sweats?
Maybe you “pushed through” and hurriedly threw up some random facts like your favorite coffee order, vacation spot and then gushed on a bit about how you “have always loved to ______ (take pictures, design stuff, train people)”. Then you slap up a couple of pictures of yourself so people know what you look like and pray that no one actually visits the “about page” on your website.
What would you say if I told you that the “About Page on your website is typically the second most viewed page right behind your home page? Yep. People care THAT much.
Unfortunately for most of the DIY About Page writers out there though, people don’t come to your about page to learn about your favorite coffee order, your dog's name, or how much you have always loved_____. Like all of us inherently self-focused humans, your potential customers are coming to your about page to answer one burning question:
Can YOU help them?
Are YOU the best person to help solve THEIR problem?
And if all you do is gush on and on about how much you love your job or spout random information about yourself, they are gone. Onto the next website until they find someone who can clearly and easily solve their problem.
Ready to change that? Ready to have clients come to your about page and instantly know that YOU are the right fit to solve their problem?
Then let’s go.