Tired of feeling awkward about your About Page?
Believe it or not, it's possible to have an About Page that sounds like you, feels genuine, isn't sleezy-salesy AND connects you to your ideal clients.
This template will walk you through my exact process as a professional copywriter.
From client voice hacking, to what to include where. You'll walk away with an about page that you can feel confident in AND that speaks to YOUR people.
Example Curriculum
Have you ever sat down to write your about page and broke into the cold sweats?
Maybe you “pushed through” and hurriedly threw up some random facts like your favorite coffee order, vacation spot and then gushed on a bit about how you “have always loved to ______ (take pictures, design stuff, train people)”. Then you slap up a couple of pictures of yourself so people know what you look like and pray that no one actually visits the “about page” on your website.
Sound familiar?
What would you say if I told you that the “About Page on your website is typically the second most viewed page right behind your home page? Yep. People care THAT much.
Unfortunately for most of the DIY About Page writers out there though, people don’t come to your about page to learn about your favorite coffee order, your dog's name, or how much you have always loved_____. Like all of us inherently self-focused humans, your potential customers are coming to your about page to answer one burning question:
Can YOU help them?
Are YOU the best person to help solve THEIR problem?
And if all you do is gush on and on about how much you love your job or spout random information about yourself, they are gone. Onto the next website until they find someone who can clearly and easily solve their problem.
Ready to change that? Ready to have clients come to your about page and instantly know that YOU are the right fit to solve their problem?
Then let’s go.
Ready to Finally Put Your Words to Work For You?
Templates (ok, it's really a mini course) and strategy sessions to give you the right words to connect with the right people.
This Template is for you if:
- You feel even a little bit awkward telling people what you do
- You freeze when it comes time to write a bio or your own about page
- You do not have the budget to hire a high-quality copywriter.
- You’re just starting out in business and you want to really introduce yourself to your potential clients in the best way possible.
- You feel like your current About Page doesn’t really capture the essence of who you are and who you want to serve. (even if it was professionally written)
- You’re ready to take your website up a notch, but you don’t have a huge budget.
This Template is NOT for you if:
- You have the budget and the time to hire me to do your whole website copy refresh. (I’ll help you write your about page during that process.)
- Your about page already clearly speaks to your ideal client without sounding salesy.
